It’s a challenge to succeed…

I read this great article and knew straight away that I wanted to share this with the Irish Business community. Enjoy, Learn, Put into Practice – Derek

“It’s a challenge to Succeed” – Jim Rohn

It is a challenge to succeed. If it were not, I’m sure more people would be successful, but for every person who is enjoying the fruit from the tree of success, many more are examining the roots. They are trying to figure it all out. They are mystified and perplexed by what seems to be some strange, complex and elusive secret that must be found if ever success is to be enjoyed. While most people spend most of their lives struggling to earn a living, a much smaller number seem to have everything going their way. Instead of just earning a living, the smaller group is busily engaged in designing and enjoying a fortune. Everything just seems to work out for them. While the much larger group sits in awe at how life can be so unfair, complicated and unjust.

“I am a nice person,” the man says to himself. “How come this other guy is happy and rich, and I’m always struggling?” He asks himself, “I am a good husband, a good father and a good worker. How come nothing seems to work out for me? Life just isn’t fair. I’m even smarter and willing to work harder than some of these other people who just seem to have everything going their way,” he says as he slumps into the sofa to watch another evening of television. But you see you’ve got to be more than a good person and a good worker. You’ve got to become a good planner, and a good dreamer. You’ve got to see the future finished in advance. You’ve got to put in the long hours and put up with the setbacks and the disappointments. You’ve got to learn to enjoy the process of disciplines and of putting yourself through the paces of doing the uncomfortable until it becomes comfortable. You’ve got to be prepared and willing to attack the challenges if you want the success because challenges are part of success. Now that may sound like a full menu of activities, but let me assure you that the process of going from average to fortune isn’t really all that difficult. Thinking about it is the difficult part. Anticipating all the effort and the changes and the disciplines is far worse in the mind than in reality. I can promise you that the challenges you’ll meet on the road to success are far less difficult to deal with than the struggles and the disappointments that come from being average. Confronting and overcoming challenges is an exhilarating experience. It does something to feed the soul and the mind. It makes you more than you were before. It strengthens the mental muscles and enables you to become better prepared for the next challenge.

I’ve often said that to have more, we must first become more, and to become more, we must begin the process of working harder on ourselves than we do on anything else. But in addition to gathering new knowledge, new skills and new experiences; it is also important to discover new emotions. It is how we feel about what we know that makes the biggest difference in how our lives turn out. How we feel about the chances we have and the choices we have determines the intensity of our effort. Whether we try or don’t try. Join or don’t join. Believe or don’t believe.

I’d like for you to discover some strong feelings about your life and about what you want to do with that life. You probably have much of the knowledge and a lot of the experience and perhaps most of the skills that it takes to become successful. What you may be lacking in are the strong feelings about what you want and what you want to do. You may be one of those who have become so involved in the process of earning a living that you’ve forgotten about the choices and the chances you have for designing your own life.

Let these strong feelings help you take a second look at your life and where you’re headed. After all, you’ve only got one life, at least on this planet. So why not make it an adventure in achievement? Why not discover what all you can do and what all you can have? Why not discover how many others you can help and in the process how that can help you?

Why not now take the Challenge to Succeed!


Discipline turns into Habit

How many bad business habits do you have? 

Not setting targets for yourself, your team and your business?

Forgetting to communicate with your team?

Focusing on the minutiae of administration at the expense of customer care?

Focusing on yourself and not on your team?

Neglecting to do any marketing week after week?

Sticking to old sales tactics when clearly the do not work?

Failing to take action and procrastinating instead?

Developing new habits for your business is a must in 2011. To develop a new habit, we must first be clear on what this habit will do for you. To develop a habit, we need discipline and the discipline is required until the activity/habit becomes second nature for you. It is suggested that you must do something repeatedly for 21 days before you could consider it a habit.

The best way to ensure that a habit sticks and is worth pursuing is to measure the benefit that you receive from it. In business, it is very important to continually look at the habits that you have and assess whether they are helping you are hindering you.

Make a list today of your business habits and identify some new ones that you need to introduce. Contact me if you would like to discuss your business in more detail.


Need More Sales? Look internally first…

It’s fair to say that most businesses in Ireland today would like more customers. It’s also fair to say that when we do get new customers, we do not look after them well enough and they leave.

So whats the point in spending money getting new customers if you make no effort to keep them? Thats what I call wasting time and money…

Here are some simple tips to make sure that your customers stay and pay…

1. Make sure that the customer experience is consistent, irrespective of team member, day of the week, week of the year. People like consistency and will leave you because of inconsistency – even if your service is good.

2. make sure that you know who your customers are and have a means of communicating with them. Email is free, facebook is free, text is inexpensive. As long as you respect their privacy and communicate information which is relevant to them.

3. Train yourself – make sure that you know the value of a customer to your business over their lifetime. Make sure that you learn how to communicate this value to your team and make sure that your customer knows that you appreciate their business. A simple thank you is often sufficient.

4. Train your team – You team must understand the importance of each customer to the business. Its too easy to assume that they will be the epitome of positivity – they wont unless you lead them and demonstrate by example. Then train them again and again.

5. Go the extra mile – There is very little traffic on the extra mile. Customers appreciate and expect satisfaction but they talk about getting more than they expected. When you think about it, you need to turn your customers into your best salespeople.

To get the most from your team, call Derek on 087 222 0720 today…

Why is collecting YOUR money so difficult?

Poor Cashflow is one of the biggest challenges facing business owners right now.

Irrespective of their business terms, many business owners are struggling to collect monies owed to them. In some case, people are owed money for years and not just months. It is not uncommon for people to be waiting over 90 days on average for payment.

Is this your fault or the fault of your client? What can you do about it?

Here are some ideas…

1. Decide today what your terms of trade are. Cash with Order, Cash on Delivery, 30 Days, 60 days etc. Be very clear on what impact NOT sticking to this will have on your business. Just add up all the interest on your overdraft last year and consider what type of holiday you could have had with that money in your account.

2. Explain the terms to your team and stress that from now on, these are the rules. Make sure you learn the rules as well.

3. Start to explain your new terms to your customers/clients and make sure that you ask for your money before it is due. If you leave it until after the due date, its already late and the customer does not think you care about your money.

4. Always bear in mind that its your money you are collecting because you have delivered the product or service.

5. Understand that time spent chasing money is costing you money so make sure it is effective, consistent. The motto “firm, Fair, Friendly” is a good approach to collecting money.

6. Understand that the longer you leave your money out there, the less chance you ever business coaching reduces bad debts have of collecting.

While I accept that in some business, credit terms are give and expected, this need not apply to all businesses. Does it need to apply to yours?

If your business needs some focus on cashflow, call Derek 0n 087 222 0720 today. We also offer a service for chasing monies owed.

Attract New Business Today…

5 Ways to attract new customers to your business

Chasing new customers and new clients to your business can be frustrating. What if you knew how to attract them to your business. Here are 5 things that you can do…

1. Define and publish your uniqueness. Why are you any different from your competition and how can this difference really help your clients? To define your uniqueness you have to take the time to look at your business and your skills and ask some difficult questions.

2. Give your business a spring clean. How well does your business look from the outside, how promptly do you return calls, quotes/tenders. How promptly do you issue invoices and collect money. How professional is your overall approach.

3. Build on your profile. Too many businesses continue to market in a vacuum. They market one to one and fail to take advantage of technology and specifically the internet which incorporates web, email, social media etc.

4. Deliver excellent consistent results with your customers. If you are in a product supply business, then deliver consistently and reliably. If you are in a professional service business, then make sure that the results you get are tangible and measured.

5. Define what an excellent client looks like for you and tell as many people as you can. Very often, business find themselves working with customers and clients that end up actually costing them money. That is ludicrous yet few do anything about it. Distanceyourself from people who are not profitable for your business.

Talk to Derek O’Dwyer and take a serious look at your business. 087 222 0720