Sell the Sizzle not the Steak

At ActionCOACH we define selling as “Professionally helping people to buy”. Its based on the principle that people hate to be sold to but they love to buy things. The most common mistake that people who go into sales make, is that they think that they have...

Culture eats strategy for breakfast…

Have you ever wondered why so many business fail, even though they seem to be doing all the right tings to grow their business. The answer very often lies in the culture of the business – or lack of it. At ActionCOACH we use the word culture to encapsulate the...