There are so many good businesses in Ireland today. Their product is good, their service is good, the after sales support is good, their people are good. But in many cases they are not as successful as they should be. With poor cash flow you can often get dips in service, reduction in products quality and inconsistency in sales and marketing. Shame if this happens to your business.
This inconsistency can often spiral out of control and leave all these good companies teetering on the edge. And often for no good reason. They have all made sales, they have all been paid but they have not achieved consistency. Or they have stopped doing what works in their business.
An important aspect of sales and marketing is to test and measure every aspect of your sales and marketing. This way you can make solid informed decisions and reduce the amount of money you have to spend to make each sale. Because people do not measure, they often get tired of running sales and marketing strategies that actually work and that do not cost them much. And then the cashflow dis-improves and then their business struggles and then they do not know what they should do.
To learn how to improve your consistency contact me today….