Marketing for Tradespeople

Marketing for Tradespeople

Setting out your stall… Why would someone buy from you? If I ever hear that someone lost to a competitor based on price, I think there is more to the story. People rarely lose on price alone. That’s where marketing comes in. Most people think that marketing is all...
You are not the boss of me!

You are not the boss of me!

Small businesses with flat structures often suffer from this phenomenon. As a business gets bigger, it is impossible for one person to mange the entire team, nor is is feasible to introduce too may layers into the business. When one person may be involved in multiple...
Who is responsible for sales in your company?

Who is responsible for sales in your company?

Every business relies on sales to survive. Whether your business depends on existing customers or you are out looking for new ones, sales are the lifeblood of any business. And while there may not be the same fanfare when an existing customer buy some more, they are...
Are you hibernating for the Summer?

Are you hibernating for the Summer?

By now, you will have experienced the all too regular response from prospective customers… “Call me back after the summer holidays”. With this response you are effectively being told not to call back until September. That’s 3 months away. Are...