Marketing for Tradespeople

Marketing for Tradespeople

Setting out your stall… Why would someone buy from you? If I ever hear that someone lost to a competitor based on price, I think there is more to the story. People rarely lose on price alone. That’s where marketing comes in. Most people think that marketing is all...
You are not the boss of me!

You are not the boss of me!

Small businesses with flat structures often suffer from this phenomenon. As a business gets bigger, it is impossible for one person to mange the entire team, nor is is feasible to introduce too may layers into the business. When one person may be involved in multiple...