If your business is suffering from a lack of sales, you have a number of options:
1. You can work more hours!
2. You can get better at selling!
Which option carries the most appeal for you? When you consider that the number 1 reason for business failure is burnout, it would seem that far too many people opt for the “work harder” approach. Why is this? Is it because they are afraid to look closely at themselves and their approach to selling and marketing. Are they in danger of getting caught in a rut.
If you own a business, your mantra should be:
“work harder on myself than I do on my business”
If you adopt this as your approach to business, it will cause you to learn more, challenge yourself to explore better ways of doing this, cause you to consider leverage in your business, stop you from being the busy foll and ultimately will lead you to success.
Many business owners make the fatal mistake of not improving their business as time goes by. They may change their products and they way the make the product but do they change their approach to customers and sales, their approach to their team. The answer is no.
If your business needs more sales, ask yourself this question. – How many sales do we make from every 10 enquiries that we get for our product or service. Ifs its less than 6, then you need to work on your sales process.
If you business need more enquiries because your conversion rate is great, then thats all about marketing and understanding who you are targeting and how to get to them.
To make sure that you maximise the return that you get from your marketing and sales, contact Derek on 087 222 0720 today.